Invisible Dynamics, Chandelier Creative, LOOK Studios, Amazon Fashion, Laird + Partners, Simon, BBH, Mashburnkatz, Walmart, Parsons The New School
Invisible Dynamics, Chandelier Creative, LOOK Studios, Amazon Fashion, Laird + Partners, Simon, BBH, Mashburnkatz, Walmart, Parsons The New School
Holiday Campaign
Creative directed Nordstrom’s holiday campaign, leveraging the brand’s partnership with the David Bowie Estate to turn “Let’s Dance” into the season’s gift: a dance to share with family and the world.
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Experiential / Pop-Up
Creative director and concept lead on the HermèsFit playbook, a global touring gym that put Hermès product in motion and doubled as a content hub for playful workouts, live music, DJ sets and cultural programming.
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Brand Launch
Creative direction, strategy and branding for Rhode’s launch: logo, packaging concept and brand book, developed hand in hand with Hailey Bieber and team. Now a billion-dollar brand redefining the category.
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Brand Partnership
Creative directed Walmart’s Stranger Things campaign, turning the retailer’s Netflix partnership into a trip to Hawkins, with the Upside Down brought into the everyday aisle.
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Look Book / Print
Concept and creation of Khaite’s limited-edition lookbook, a sensorial experience of the collection. An oversized book came with a custom candle, a matchbook, fabric swatches to touch and a record serving as the soundtrack and inspiration, plus scannable AR shoes.
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Campaign / Zine
“Streets raised us. Horses saved us.” Concepted and created a campaign featuring the Compton Cowboys all wearing Adidas vintage sourced specifically for the Abbot Kinney Festival in Venice, CA.
We created an exciting video and still digital and social campaign. In addition, we created a limited edition zine
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Experiential / Partnership
Creative director on Google Search x Coachella 2026, a campaign that used Search to build anticipation around Karol G’s historic headline set and showed festival-goers how AI Mode cuts through the chaos of planning.
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Brand Partnership / Campaign
Creative direction for Walmart x Hot Girl Universe: we took Megan Thee Stallion to outer space to launch her expanded swim collection for hot girls, hot boys and hot dogs.
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Experiential / Event
Hunter Boots and Target teamed up for an exciting family festival featuring artists like Charli XCX, Troye Sivan and Charlie Puth. The event included fun weather games to showcase Hunter's boots, culminating in a sunset dance party with sparklers. Ryan McGinley captured the day's magic for immediate release
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Campaign / Creative Direction
Concepted and creative directed a new brand expression for Amazon Fashion with the Amazon Fashion Holiday look books and digital experience
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Campaign / Photo & Motion
Concepted and creative directed photo, social, and motion assets for an Amazon Fashion campaign set in the streets of Mexico City
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Campaign / Creative Direction
Concepted and creative directed a new brand expression for Amazon Off to College with the look books and digital experience
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Campaign / CGI
Developed a new world for CKOne Summer that languishes in the psychedelic fever dream of a desert heatwave.
Commissioned Mishko, the digital artist behind the electric graphics in HBO’s Euphoria, to collaborate on new bottle designs and Thomas Traum to create morphing, liquid CGI imagery of the bottle itself
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