SELECTED WORK

001—NORDSTROM ‘SOUNDS LIKE THE HOLIDAYS’
Holiday Campaign

Creative directed Nordstrom’s holiday campaign, leveraging the brand’s partnership with the David Bowie Estate to turn “Let’s Dance” into the season’s gift: a dance to share with family and the world.

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002—HERMÈS FIT
Experiential / Pop-Up

Creative director and concept lead on the HermèsFit playbook, a global touring gym that put Hermès product in motion and doubled as a content hub for playful workouts, live music, DJ sets and cultural programming.

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003—RHODE
Brand Launch

Creative direction, strategy and branding for Rhode’s launch: logo, packaging concept and brand book, developed hand in hand with Hailey Bieber and team. Now a billion-dollar brand redefining the category.

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004—WALMART x STRANGER THINGS
Brand Partnership

Creative directed Walmart’s Stranger Things campaign, turning the retailer’s Netflix partnership into a trip to Hawkins, with the Upside Down brought into the everyday aisle.

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005—KHAITE
Look Book / Print

Concept and creation of Khaite’s limited-edition lookbook, a sensorial experience of the collection. An oversized book came with a custom candle, a matchbook, fabric swatches to touch and a record serving as the soundtrack and inspiration, plus scannable AR shoes.

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006—ADIDAS x COMPTON COWBOYS
Campaign / Zine

“Streets raised us. Horses saved us.” Concepted and created a campaign featuring the Compton Cowboys all wearing Adidas vintage sourced specifically for the Abbot Kinney Festival in Venice, CA.

We created an exciting video and still digital and social campaign. In addition, we created a limited edition zine

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007—GOOGLE x COACHELLA
Experiential / Partnership

Creative director on Google Search x Coachella 2026, a campaign that used Search to build anticipation around Karol G’s historic headline set and showed festival-goers how AI Mode cuts through the chaos of planning.

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008—WALMART x MEGAN THEE STALLION
Brand Partnership / Campaign

Creative direction for Walmart x Hot Girl Universe: we took Megan Thee Stallion to outer space to launch her expanded swim collection for hot girls, hot boys and hot dogs.

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009—TARGET x HUNTER
Experiential / Event

Hunter Boots and Target teamed up for an exciting family festival featuring artists like Charli XCX, Troye Sivan and Charlie Puth. The event included fun weather games to showcase Hunter's boots, culminating in a sunset dance party with sparklers. Ryan McGinley captured the day's magic for immediate release

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010—AMAZON FASHION HOLIDAY
Campaign / Creative Direction

Concepted and creative directed a new brand expression for Amazon Fashion with the Amazon Fashion Holiday look books and digital experience

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011—AMAZON FASHION (MEXICO CITY)
Campaign / Photo & Motion

Concepted and creative directed photo, social, and motion assets for an Amazon Fashion campaign set in the streets of Mexico City

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012—AMAZON OFF TO COLLEGE
Campaign / Creative Direction

Concepted and creative directed a new brand expression for Amazon Off to College with the look books and digital experience

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013—CK ONE SUMMER
Campaign / CGI

Developed a new world for CKOne Summer that languishes in the psychedelic fever dream of a desert heatwave.

Commissioned Mishko, the digital artist behind the electric graphics in HBO’s Euphoria, to collaborate on new bottle designs and Thomas Traum to create morphing, liquid CGI imagery of the bottle itself

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