DLA

Dwight Armstrong

Chandelier Creative
Amazon Fashion 
Laird + Partners 
Simon Malls
BBH New York
Mashburnkatz
Parsons the New School

︎︎︎ email
︎︎︎ insta

︎︎︎
DLA,
creative director

Now: Amazon Fashion

Then: Chandelier Creative, Laird + Partners, Simon,BBH, Mashburnkatz,
Parsons the New School

*site is WIP


︎︎︎ Email
︎︎︎ Instagram



01 AMAZON FASHION HOLIDAY

Concepted and creative directed a new brand expression for Amazon Fashion with the 2021-2024 Amazon Fashion Holiday look books
and digital experience

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2021
-
2024





02 HERMÉS FIT

Concepted creative content
and experiential design for
a Hermés Fit travelling pop-up gym / creative / event performance space

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2020
-
2021





03 ADIDAS x COMPTON COWBOYS

“Streets raised us. Horses saved us.” Concepted and created a campaign featuring the Compton Cowboys all wearing Adidas vintage sourced specifically for the Abbot Kinney Festival in Venice, CA.

We created an exciting video and still digital and social campaign. In addition, we created a limited edition zine

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2020






04 RHODE

Creative direction, strategy, branding (logo and packaging concept design) for the Rhode skincare launch and brand book

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2022






05 AMAZON OFF TO COLLEGE

Concepted and creative directed a new brand expression for Amazon Off to College with the 2024 look books and digital experience

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2024




 
06 TARGET x HUNTER

Hunter Boots and Target teamed
up for an exciting family festival featuring artists like Charli XCX, Troye Sivan and Charlie Puth. The event included fun weather games to showcase Hunter's boots, culminating
in a sunset dance party with sparklers. Ryan McGinley
captured the day's magic for immediate release

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2019






07 KHAITE FALL 2020

Created and concepted a limited edition Look book that included
a custom candle, record, a matchbook, and swatches from the collection. The oversized book contained scannable augmented reality shoes as well

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2020





08 LULULEMON

For mother’s day, we leveraged lululemon’s ethos to celebrate moms in all of their beautiful diversity, capturing portraits that utilize the dynamic energy within a family. By elevating the meaning of motherhood, we aimed to elevate the way we celebrate our own by giving a gift that evolves with her

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2019







09 AMAZON FASHION

Concepted and creative directed photo, social, and motion assets for a Summer Amazon Fashion campaign set in the streets of Mexico City

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2023





10 CK ONE SUMMER

Developed a new world for CKOne Summer that languishes in the psychedelic fever dream of a desert heatwave.

Commissioned Mishko, the digital artist behind the electric graphics in HBO’s Euphoria, to collaborate on new bottle designs and Thomas Traum to create morphing, liquid CGI imagery
of the bottle itself

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2021
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