https://dwightarmstrong.com DLA Tue, 08 Feb 2022 22:09:34 +0000 https://dwightarmstrong.com en https://dwightarmstrong.com/Hermes Tue, 08 Feb 2022 22:09:34 +0000 DLA https://dwightarmstrong.com/Hermes HERMÉS FIT Role: Creative Director Agency: Chandelier Partner Creators: Hermés <img width="702" height="526" width_o="702" height_o="526" data-src="https://freight.cargo.site/t/original/i/56162c37bb381b0b66257f1d0c1b9f30b30de1609c4097f1e46b0d559de4e0bd/Screen-Shot-2022-02-09-at-10.16.47-AM.png" data-mid="132997078" border="0" src="https://freight.cargo.site/w/702/i/56162c37bb381b0b66257f1d0c1b9f30b30de1609c4097f1e46b0d559de4e0bd/Screen-Shot-2022-02-09-at-10.16.47-AM.png" /> <img width="1962" height="1102" width_o="1962" height_o="1102" data-src="https://freight.cargo.site/t/original/i/89011ff016da26ca7d83d931f7f33f772c0ba6f9731fbf0bd57c93173fce0dd3/Screen-Shot-2022-02-09-at-10.10.42-AM.png" data-mid="132996406" border="0" src="https://freight.cargo.site/w/1000/i/89011ff016da26ca7d83d931f7f33f772c0ba6f9731fbf0bd57c93173fce0dd3/Screen-Shot-2022-02-09-at-10.10.42-AM.png" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5a7ccedc9c14fce9560b51cee6d8b97798934822c7e3d8cc583f279fb7cb451/IsmailFerdous-Hermesfit-013.jpg" data-mid="132996060" border="0" src="https://freight.cargo.site/w/1000/i/c5a7ccedc9c14fce9560b51cee6d8b97798934822c7e3d8cc583f279fb7cb451/IsmailFerdous-Hermesfit-013.jpg" /> <img width="764" height="984" width_o="764" height_o="984" data-src="https://freight.cargo.site/t/original/i/e9bed9fc3e199e60eb1db8774104852e5522c189de41d6f8e0b7ad7b60ccf3fc/Screen-Shot-2022-02-09-at-9.56.48-AM.png" data-mid="132996446" border="0" src="https://freight.cargo.site/w/764/i/e9bed9fc3e199e60eb1db8774104852e5522c189de41d6f8e0b7ad7b60ccf3fc/Screen-Shot-2022-02-09-at-9.56.48-AM.png" /> <img width="1200" height="848" width_o="1200" height_o="848" data-src="https://freight.cargo.site/t/original/i/5a9606d7ecc04718be249b12b9ab70ea81c08f1935a354cdd65bb6eadcbcbcdf/9b2a3b4a-d128-44e4-8e3a-442a525b6d40_extra_large.jpg" data-mid="132996756" border="0" src="https://freight.cargo.site/w/1000/i/5a9606d7ecc04718be249b12b9ab70ea81c08f1935a354cdd65bb6eadcbcbcdf/9b2a3b4a-d128-44e4-8e3a-442a525b6d40_extra_large.jpg" /> <img width="954" height="634" width_o="954" height_o="634" data-src="https://freight.cargo.site/t/original/i/b3175b1de27675c702f2688cfc31c5c583a049ea2f527179fbb430173b4bd457/Screen-Shot-2022-02-09-at-10.16.42-AM.png" data-mid="132997139" border="0" src="https://freight.cargo.site/w/954/i/b3175b1de27675c702f2688cfc31c5c583a049ea2f527179fbb430173b4bd457/Screen-Shot-2022-02-09-at-10.16.42-AM.png" /> <img width="1398" height="1629" width_o="1398" height_o="1629" data-src="https://freight.cargo.site/t/original/i/47575d559c6820b0f28a1e3984278f368469bd2c883ef332b010d3306c02f059/Untitled-1.png" data-mid="225776172" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/47575d559c6820b0f28a1e3984278f368469bd2c883ef332b010d3306c02f059/Untitled-1.png" /> https://dwightarmstrong.com/Overview Tue, 08 Feb 2022 20:50:23 +0000 DLA https://dwightarmstrong.com/Overview <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/6141b8dcc3f5dd0b373975a5d7bd7f8dcf690b62be938e97a3b717f2844b2afc/giphy.gif" data-mid="132887918" border="0" src="https://freight.cargo.site/w/480/i/6141b8dcc3f5dd0b373975a5d7bd7f8dcf690b62be938e97a3b717f2844b2afc/giphy.gif" /> 01 AMAZON FASHION HOLIDAY Concepted and creative directed a new brand expression for Amazon Fashion with the 2021-2024 Amazon Fashion Holiday look books and digital experience See more 2021- 2024 <img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/810a9f5bf65d7367b013c712d891ea2614a546b7d913c1005331a75e4af623e0/hermesfit-lands-in-hollywood-3.jpg" data-mid="225790503" border="0" src="https://freight.cargo.site/w/1000/i/810a9f5bf65d7367b013c712d891ea2614a546b7d913c1005331a75e4af623e0/hermesfit-lands-in-hollywood-3.jpg" /> 02&nbsp;HERMÉS FIT Concepted creative content and experiential design for a Hermés Fit travelling pop-up gym / creative / event performance space See more 2020-2021 <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/5b14ec0b8ec5262fff277ab7a5a6176057a30d68a74c63392335a8d165ab8bef/giphy-1.gif" data-mid="132895599" border="0" src="https://freight.cargo.site/w/480/i/5b14ec0b8ec5262fff277ab7a5a6176057a30d68a74c63392335a8d165ab8bef/giphy-1.gif" /> 03 ADIDAS x COMPTON COWBOYS “Streets raised us. Horses saved us.” Concepted and created a campaign featuring the Compton Cowboys all wearing Adidas vintage sourced specifically for the Abbot Kinney Festival in Venice, CA. We created an exciting video and still digital and social campaign. In addition, we created a limited edition zine See more 2020 <img width="674" height="782" width_o="674" height_o="782" data-src="https://freight.cargo.site/t/original/i/a0bdb95b86d832b36cae6f0f524b0ce971a7ba2b40a455d7e6c55c58370c8743/Screenshot-2025-01-29-at-8.55.37AM.png" data-mid="225740317" border="0" src="https://freight.cargo.site/w/674/i/a0bdb95b86d832b36cae6f0f524b0ce971a7ba2b40a455d7e6c55c58370c8743/Screenshot-2025-01-29-at-8.55.37AM.png" /> 04 RHODE Creative direction, strategy, branding (logo and packaging concept design) for the Rhode skincare launch and brand book See more 2022 <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/f86af751879ff6cd7cf3cd944d749e147df1256c6b5f6a2cdfe261e9e91cf8b3/240310_AMAZON_OTC24_LEA_WINKLER_SS_SHOT_01_0035.jpg" data-mid="225789128" border="0" src="https://freight.cargo.site/w/1000/i/f86af751879ff6cd7cf3cd944d749e147df1256c6b5f6a2cdfe261e9e91cf8b3/240310_AMAZON_OTC24_LEA_WINKLER_SS_SHOT_01_0035.jpg" /> 05 AMAZON OFF TO COLLEGE Concepted and creative directed a new brand expression for Amazon Off to College with the 2024 look books and digital experience See more 2024 &nbsp;<img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4b1752d35096aad72fbbc192d6cf05bf42cbd214c9fea40cfb7348f8730929ab/20180325_Project_Fox1_Charlie_XCX_0283_02_SM-copy.jpg" data-mid="133482656" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/4b1752d35096aad72fbbc192d6cf05bf42cbd214c9fea40cfb7348f8730929ab/20180325_Project_Fox1_Charlie_XCX_0283_02_SM-copy.jpg" /> 06&nbsp;TARGET x HUNTER Hunter Boots and Target teamed up for an exciting family festival featuring artists like Charli XCX, Troye Sivan and Charlie Puth. The event included fun weather games to showcase Hunter's boots, culminating in a sunset dance party with sparklers. Ryan McGinley captured the day's magic for immediate release See more 2019 <img width="614" height="768" width_o="614" height_o="768" data-src="https://freight.cargo.site/t/original/i/3820a06a57a85d204dba05c44c328f0e52f59a282876c6c93265567c334d6a90/Screen-Shot-2022-02-15-at-3.40.28-PM.png" data-mid="133622082" border="0" src="https://freight.cargo.site/w/614/i/3820a06a57a85d204dba05c44c328f0e52f59a282876c6c93265567c334d6a90/Screen-Shot-2022-02-15-at-3.40.28-PM.png" /> 07 KHAITE FALL 2020 Created and concepted a limited edition Look book that included a custom candle, record, a matchbook, and swatches from the collection. The oversized book contained scannable augmented reality shoes as wellSee more 2020 <img width="1000" height="1277" width_o="1000" height_o="1277" data-src="https://freight.cargo.site/t/original/i/a80b9f432748de184bec118308af9de03260d8a54d9d0ad363d8eaf9c20763c6/CC_LLLMD4_.jpg" data-mid="132896947" border="0" src="https://freight.cargo.site/w/1000/i/a80b9f432748de184bec118308af9de03260d8a54d9d0ad363d8eaf9c20763c6/CC_LLLMD4_.jpg" /> 08 LULULEMON For mother’s day, we leveraged lululemon’s ethos to celebrate moms in all of their beautiful diversity, capturing portraits that utilize the dynamic energy within a family. By elevating the meaning of motherhood, we aimed to elevate the way we celebrate our own by giving a gift that evolves with her See more 2019 <img width="1500" height="1196" width_o="1500" height_o="1196" data-src="https://freight.cargo.site/t/original/i/48bb7c46a9469c3d5792d3def01ff45f89a160a5098902747f1d0eaa14f822c4/Screenshot-2025-01-29-at-3.16.58PM.png" data-mid="225743041" border="0" src="https://freight.cargo.site/w/1000/i/48bb7c46a9469c3d5792d3def01ff45f89a160a5098902747f1d0eaa14f822c4/Screenshot-2025-01-29-at-3.16.58PM.png" /> 09 AMAZON FASHION Concepted and creative directed photo, social, and motion assets for a Summer Amazon Fashion campaign set in the streets of Mexico City See more 2023 <img width="910" height="950" width_o="910" height_o="950" data-src="https://freight.cargo.site/t/original/i/2fa1f29eaff74568b868eaab8b477140d48265660eed003cc4e9861173602e48/Screen-Shot-2022-02-08-at-1.12.18-PM.png" data-mid="132896001" border="0" src="https://freight.cargo.site/w/910/i/2fa1f29eaff74568b868eaab8b477140d48265660eed003cc4e9861173602e48/Screen-Shot-2022-02-08-at-1.12.18-PM.png" /> 10&nbsp;CK ONE SUMMER Developed a new world for CKOne Summer that languishes in the psychedelic fever dream of a desert heatwave. Commissioned Mishko, the digital artist behind the electric graphics in HBO’s Euphoria, to collaborate on new bottle designs and Thomas Traum to create morphing, liquid CGI imagery of the bottle itself See more 2021