01 AMAZON FASHION HOLIDAY
Creatived directed a new brand expression for Amazon Fashion with the 2021 and 2022 Amazon Fashion Holiday physical and digital experience
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Creatived directed a new brand expression for Amazon Fashion with the 2021 and 2022 Amazon Fashion Holiday physical and digital experience
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2021, 2022
02 HERMÉS FIT
Concepted creative content and experiential design for a Hermés Fit travelling pop-up gym / creative performance space
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Concepted creative content and experiential design for a Hermés Fit travelling pop-up gym / creative performance space
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2020
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2021
03 ADIDAS x COMPTON COWBOYS
“Streets raised us. Horses saved us.” Concepted and created a campaign featuring the Compton Cowboys all wearing Adidas vintage sourced specifically for the Abbot Kinney Festival in Venice, CA.
We created an exciting video and still digital and social campaign. In addition, we created a limited edition zine.
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“Streets raised us. Horses saved us.” Concepted and created a campaign featuring the Compton Cowboys all wearing Adidas vintage sourced specifically for the Abbot Kinney Festival in Venice, CA.
We created an exciting video and still digital and social campaign. In addition, we created a limited edition zine.
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2020
04 CK ONE SUMMER
Developed a new world for CKOne Summer that languishes in the psychedelic fever dream of a desert heatwave. We commissioned Mishko, the digital artist behind the electric graphics in HBO’s Euphoria, to collaborate with us on new bottle designs and a sheet of LSD-tab inspired digital stickers, as well as Thomas Traum to create morphing, liquid CGI imagery of the bottle itself. Take a trip.
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Developed a new world for CKOne Summer that languishes in the psychedelic fever dream of a desert heatwave. We commissioned Mishko, the digital artist behind the electric graphics in HBO’s Euphoria, to collaborate with us on new bottle designs and a sheet of LSD-tab inspired digital stickers, as well as Thomas Traum to create morphing, liquid CGI imagery of the bottle itself. Take a trip.
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2020
05 TARGET x HUNTER
A collaboration between Hunter Boots and Target created the perfect opportunity for something big and bold. Merging the hero qualities of each brand, we dreamed up the ultimate family festival. Enlisting performers like Charli XCX and Charlie Puth among others, the festival boasted a forecast of fun and had “weather games” that put Hunter’s iconic boots to the test. Is there a better way to come together than during a sunset dance party amid a shower of sparklers? The epic content of the dreamy day was captured for the campaign by Ryan McGinley and his team of talents, and turned around for same day release. You can’t tell me magic doesn’t exist.
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A collaboration between Hunter Boots and Target created the perfect opportunity for something big and bold. Merging the hero qualities of each brand, we dreamed up the ultimate family festival. Enlisting performers like Charli XCX and Charlie Puth among others, the festival boasted a forecast of fun and had “weather games” that put Hunter’s iconic boots to the test. Is there a better way to come together than during a sunset dance party amid a shower of sparklers? The epic content of the dreamy day was captured for the campaign by Ryan McGinley and his team of talents, and turned around for same day release. You can’t tell me magic doesn’t exist.
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2019
06 KHAITE FALL 2020
Created and concepted a limited edition Lookbook that came with a custom candle, record (soundtrack),
matchbook, and swatches. The book contained scannable augmented reality shoes as well.
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Created and concepted a limited edition Lookbook that came with a custom candle, record (soundtrack),
matchbook, and swatches. The book contained scannable augmented reality shoes as well.
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2020
07 LULULEMON
For mother’s day, we leveraged lululemon’s ethos to celebrate moms in all of their beautiful diversity, capturing portraits that utilize the dynamic energy within a family. By elevating the meaning of motherhood, we aimed to elevate the way we celebrate our own by giving a gift that evolves with her.
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For mother’s day, we leveraged lululemon’s ethos to celebrate moms in all of their beautiful diversity, capturing portraits that utilize the dynamic energy within a family. By elevating the meaning of motherhood, we aimed to elevate the way we celebrate our own by giving a gift that evolves with her.
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2019